Software Craft for Engineering Leaders: Introduction to Product Management

When planning executing and taking products to market it is necessary to understand the nuances within the roles of product and project managers. In this course you will explore the differences between product and project managers as you identify pain points in the market. Once you know the challenges your target audience needs to solve you’ll develop a product vision to describe what success looks like. Then you’ll develop a product strategy to map your execution plan. The plan will guide you to develop a product that answers your customers’ needs and this course will help you understand ways to direct the efforts of your marketing and sales teams.