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Product Management

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Product Management Course Directory
Product Management
Course Name | Course Type | Syllabus |
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Product Management: An Overview | Course | View details Course Syllabus | Print Syllabus Product Management: An OverviewOverview/Description: “The product manager is a ômini-CEOö responsible for overseeing a product through its entire lifecycleùfrom ideation to development to market introduction to retirement. Course Number: bs_apm01_a01_enus |
Product Management: Building a Product Roadmap and Agile Product Management | Course | View details Course Syllabus | Print Syllabus Product Management: Building a Product Roadmap and Agile Product ManagementOverview/Description: “Organizations adopt Agile business practices in order to provide their customers with better products more quickly. Building a product roadmap helps support an organizationÆs Agile practices by clearly identifying the ôwhyö behind their product development activities. Course Number: bs_apm01_a04_enus |
Product Management: Building a Product Strategy | Course | View details Course Syllabus | Print Syllabus Product Management: Building a Product StrategyOverview/Description: “Building a solid product strategy is a crucial first step in creating a product that will enjoy a smooth development meet your userÆs most pressing needs and successfully find its place in the market. Course Number: bs_apm01_a02_enus |
Product Management: Communication for Product Managers | Course | View details Course Syllabus | Print Syllabus Product Management: Communication for Product ManagersOverview/Description: “Making sure the right people have the right information at the right time can make or break a company. Since product managers are at the hub of a companyÆs activities they bear much of the communication burden in the organization. ItÆs their responsibility to make sure everyone has a shared understanding of whatÆs going on. Course Number: bs_apm01_a08_enus |
Product Management: Competitive and Market Analytics for Product Managers | Course | View details Course Syllabus | Print Syllabus Product Management: Competitive and Market Analytics for Product ManagersOverview/Description: “Succeeding in product management requires not only knowing how to design a viable product but how to position it in the marketplace so that it sells better than your competitorsÆ products. Competitive and market analytics lets product managers benchmark their efforts against those of their rivals to see whose market strategies are winning the battle for customers hearts and minds. Course Number: bs_apm01_a05_enus |
Product Management: Create a Go-to-Market Plan | Course | View details Course Syllabus | Print Syllabus Product Management: Create a Go-to-Market PlanOverview/Description: “Successfully launching a product can be pivotal to a companyÆs continued success. A Go-to-Market plan will guide you to the right customers and the right markets with the most efficient use of time and resources. Course Number: bs_apm01_a06_enus |
Product Management: Designing and Running Experiments | Course | View details Course Syllabus | Print Syllabus Product Management: Designing and Running ExperimentsOverview/Description: “Product managers have many ideas on how to design their product to meet the customersÆ needs. The challenge is to determine which of those ideas have the best chance of working. Increasingly product managers are using large-scale randomized experiments to test the effectiveness of their ideas. Course Number: bs_apm01_a07_enus |
Product Management: Market Research Basics | Course | View details Course Syllabus | Print Syllabus Product Management: Market Research BasicsOverview/Description: “Whether youÆre entering a new market looking for new customers launching a new product or trying to identify new opportunities to generate business with existing customers. conducting market research can give you valuable insights. Course Number: bs_apm01_a10_enus |
Product Management: Metrics for Product Managers | Course | View details Course Syllabus | Print Syllabus Product Management: Metrics for Product ManagersOverview/Description: “Metrics are a vital tool for achieving your product strategy. Using the proper metrics will let you build the right goals into your product strategy and let you know how well you are achieving those goals. Course Number: bs_apm01_a03_enus |
Product Management: Understanding and Developing Customers | Course | View details Course Syllabus | Print Syllabus Product Management: Understanding and Developing CustomersOverview/Description: To create a successful product you need to build something that the customer would need want and buy. Customer development is a process for learning everything you need to about the customerÆs behaviors motivations and pain points in order to create and optimize product development ideas. In this course you will learn how to create a customer-centric business approach using the customer development process how to master the customer development process how to effectively gather customer feedback how to conduct productive customer development interviews and the elements of the customer buying process. Course Number: bs_apm01_a09_enus |