COURSES
OUR COURSES SERIES
| Course Name | Course Type | Syllabus |
|---|---|---|
| Strategies for the Modern Public Relations Professional | Course | View details Course Syllabus | Print Syllabus Strategies for the Modern Public Relations ProfessionalOverview/Description: Public relations (PR) has always been a balance of persuasion, information, and communication Ebut these terms imply a one-sided relationship. The rise of social media and lightning-fast news cycles requires that modern public relation professionals engage more with their audiences and build and maintain relationships.In this course, youll learn the fundamentals of modern PR, including new research and marketing methods, how to create and maintain relationships with your influencers, and how to react to negative news stories. Youll also learn how to build and monitor a successful PR campaign. Course Number: bs_amk01_a01_enus |
| Writing Skills for Public Relations | Course | View details Course Syllabus | Print Syllabus Writing Skills for Public RelationsOverview/Description: The ability to write well is an essential skill and responsibility for all public relations (PR) professionals. Good writing is often time consuming and doesnt always come easy, but its vital for connecting with your target audience and conveying your key brand messages in a clear and engaging manner.In this course, youll learn how to develop written messages for your public relation initiative. You’ll explore how to create and distribute attention-grabbing press and social media releases. You’ll also learn techniques for managing an effective social media marketing campaign. Course Number: bs_amk01_a02_enus |
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