Product Management: Understanding and Developing Customers

To create a successful product you need to build something that the customer would need want and buy. Customer development is a process for learning everything you need to about the customer’s behaviors motivations and pain points in order to create and optimize product development ideas. In this course you will learn how to create a customer-centric business approach using the customer development process how to master the customer development process how to effectively gather customer feedback how to conduct productive customer development interviews and the elements of the customer buying process.