Product Management: Designing and Running Experiments

Product managers have many ideas on how to design their product to meet the customers’ needs. The challenge is to determine which of those ideas have the best chance of working. Increasingly product managers are using large-scale randomized experiments to test the effectiveness of their ideas. In this course you will learn how to use experimentation to make the best product management decisions best practices for conducting effective experiments the stages of conducting an experiment how to optimize your product process with the design of experiments approach and how to increase customer satisfaction with the user-experience-based design approach.