Building a Digital Market via Websites and Email

“According to recent research over 90% of business-to-business customers carry out online research before they make a purchase decision. ItÆs clear that itÆs important for every business to have an online presence. Today when customers have a need or a problem to solve the first step is to search for an answer online.In this course youÆll learn about how customers search for solutions to their needs and how businesses can match those searches with the right online presence.YouÆll also learn how an online presence can be designed to engage and connect with customers building strong relationships to support your business as well as how you can increase conversion by optimizing your website content for searches.Finally youÆll examine the role of email marketing which continues to provide one of the highest returns on investment of any digital channel by examining the key elements of compelling email communications including how they align to your customerÆs journey and how they can help you to achieve your business objectives.
This course was developed in partnership with the Digital Marketing Institute. (www.digitalmarketinginstitute.com)
For those who are interested in pursuing a certification please contact the Digital Marketing Institute directly via this website: https://digitalmarketinginstitute.com/lp/skillsoft”