Reaching Customers Digitally

“Every company knows that to attract new customers and retain existing ones they must be able to harness the opportunities that the internet provides. To reach this target market online youÆll need an effective digital marketing strategy.
In this course youll learn about marketing communication strategies that will help you connect with your customers. YouÆll explore the digital marketing funnel which can lead your customers from considering your product or service to actually buying it. In addition youÆll learn about digital marketing planning and the role of social media in marketing.”