Managing Your Corporate Reputation Online

“Social media pages user review sites and online communities are some common digital marketing tools used to connect with your target market. These tools however can also be used by customers to rate û and complain about û a companyÆs products or services. Without proper online reputation management your relationship with your customers may be irrevocably damaged.
In this course youÆll learn how to build and maintain relationships with your online customers to protect your corporate reputation. YouÆll also learn how to use digital PR blogs and online user communities to drive your brand.”