Audience and Purpose in Business Writing

“Have you ever read a piece of business writing and found the message unclear? Writing well like other communication skills can be cultivated and improved. To write an effectiveá business message you need to first know and understand your audience and your purpose for choosing written communication to convey it.
In this course youll discover how improving your written communication aids in creating messages that convey the appropriate tone for different readers throughout the organizational hierarchy. Youll also explore how better writing can effectively fulfil its three most common purposes: to inform respond or persuade.”