Key Concepts: Digital Business Model Innovation

Companies that adapt their business models to leverage digital advancements stay competitive and future ready. This course will help you understand the importance of updating your business model for the digital era.In this course, youll learn about the roadmap for business model reinvention and recognize the five archetypes stated by George Westerman that facilitate it. Youll understand the use of the Disruption Theory by Clayton Christensen and learn about key elements that have an impact on business model innovation for digital transformation. Additionally, youll learn about the actions that an organization can take to reinvent business models and evaluate the use of AI in this process. Lastly, youll explore ways for business models to be sustainable and future ready.