Product Management: Create a Go-to-Market Plan

Successfully launching a product can be pivotal to a company’s continued success. A Go-to-Market plan will guide you to the right customers and the right markets with the most efficient use of time and resources.In this course, you will learn when to use a Go-to-Market plan, the contents of a Go-to-Market plan, how to prepare to build a Go-to-Market plan, the elements top define in a Go-to-Market plan, and the steps to take when building a Go-to-Market plan.