COURSES
Business Communications
OUR COURSES SERIES
Business Communications Course Directory
Digital Marketing/Social Media
| Course Name | Course Type | Syllabus |
|---|---|---|
| Embracing the Digital Opportunity | Course | View details Course Syllabus | Print Syllabus Embracing the Digital OpportunityOverview/Description: “The growth of mobile devices and social media have dramatically changed how consumers interact online. This has had a profound effect on how businesses market services and products to their customers. The facts about Digital are compelling. People prefer to interact online mobile devices now account for over 50 percent of web page views the current worldwide total number of Internet users is 4.5 billion and social media users worldwide represent 3.2 billion people. Course Number: bs_amk06_a01_enus |
| Building a Digital Market via Websites and Email | Course | View details Course Syllabus | Print Syllabus Building a Digital Market via Websites and EmailOverview/Description: “According to recent research over 90% of business-to-business customers carry out online research before they make a purchase decision. ItÆs clear that itÆs important for every business to have an online presence. Today when customers have a need or a problem to solve the first step is to search for an answer online.In this course youÆll learn about how customers search for solutions to their needs and how businesses can match those searches with the right online presence.YouÆll also learn how an online presence can be designed to engage and connect with customers building strong relationships to support your business as well as how you can increase conversion by optimizing your website content for searches.Finally youÆll examine the role of email marketing which continues to provide one of the highest returns on investment of any digital channel by examining the key elements of compelling email communications including how they align to your customerÆs journey and how they can help you to achieve your business objectives. Course Number: bs_amk06_a02_enus |
| Social Media and Social Selling | Course | View details Course Syllabus | Print Syllabus Social Media and Social SellingOverview/Description: “More than ever people are using social media. They arenÆt just interacting with friends but with businesses as well. Today customers expect businesses to reach them on social media. As a result social media not only gives businesses invaluable customer data it provides an effective way to promote products and services to grow the business as well. Course Number: bs_amk06_a03_enus |
| Creating Effective Social Customer Service | Course | View details Course Syllabus | Print Syllabus Creating Effective Social Customer ServiceOverview/Description: “Social media and mobile use are closely linked which means customers are more likely to connect with businesses for customer service when it suits them. Customers prefer social media for contacting businesses because they can multi-task while waiting for a response. This gives customers more control over the communication channel so businesses must have a plan to manage expectations and engage with customers on their terms and in the social media platforms they frequent. Course Number: bs_amk06_a04_enus |
| Assessing Digital Challenges and Risks | Course | View details Course Syllabus | Print Syllabus Assessing Digital Challenges and RisksOverview/Description: “With the rise in Digital businesses are challenged to carefully consider how customer and employee data are captured stored and retained. Because data security risks such as data breaches and cyber threats regularly affect organizations businesses do well to plan manage and mitigate against these internal and external risks. Without careful management risks can easily get out of hand especially in a social media environment. This can cause serious damage to a business or its brand. Course Number: bs_amk06_a05_enus |
| Expanding Your Digital Mindset | Course | View details Course Syllabus | Print Syllabus Expanding Your Digital MindsetOverview/Description: “Digital technology brings the power to transform interactions within business but itÆs imperative that organizations are agile enough to respond in an ever-changing digital landscape. Digital also enables easier review of digital metrics. By consistently measuring key metrics and performance indicators Digital helps businesses to learn from each cycle of the process to inform the next iteration. Course Number: bs_amk06_a06_enus |
| Managing Your Corporate Reputation Online | Course | View details Course Syllabus | Print Syllabus Managing Your Corporate Reputation OnlineOverview/Description: “Social media pages user review sites and online communities are some common digital marketing tools used to connect with your target market. These tools however can also be used by customers to rate û and complain about û a companyÆs products or services. Without proper online reputation management your relationship with your customers may be irrevocably damaged. Course Number: bs_amk02_a03_enus |
| Helping Customers Find You | Course | View details Course Syllabus | Print Syllabus Helping Customers Find YouOverview/Description: “In addition to social media marketing many companies are now using search engine marketing (SEM) to reach out to their target markets. SEM is one of the most powerful digital marketing tools available eclipsing traditional advertising. Course Number: bs_amk02_a02_enus |
| Reaching Customers Digitally | Course | View details Course Syllabus | Print Syllabus Reaching Customers DigitallyOverview/Description: “Every company knows that to attract new customers and retain existing ones they must be able to harness the opportunities that the internet provides. To reach this target market online youÆll need an effective digital marketing strategy. Course Number: bs_amk02_a01_enus |