Strategic Product and Service Management

To succeed in competitive markets all organizations need to strategically plan and manage their products and services. Much of the responsibility for doing this lies with operations management. An organizations operations section deals with managing products and services and delivering quality using efficient processes. In this course youll learn about the product and service life cycle the process for developing new products and strategies to manage the sale of existing and mature products. Youll also learn about a process and best practices to improve efficiency for new product or service development. Finally youll learn about strategies such as Lean processes for managing existing and mature products and services.