Maximizing Value with A/B Testing

Used correctly A/B testing helps your organization learn what changes will best fit changing customer needs. the process of testing two variants to determine which performs more effectively. It’s about testing the user experience. An agile mindset is needed so you can capitalize on opportunities quickly. In this course youll learn about the characteristics and benefits of A/B testing. Youll also learn about the key activities for creating an organizational A/B test strategy. And you’ll explore considerations and best practices for using A/B testing.