Achieving Customer-centric Design with User Personas

Your organization depends on its ability to win every customer interaction. User personas – detailed descriptions of archetypal end users – are the gateway to designing customer-centric products and experiences that address customer needs. Building user personas will help you develop products and services your customers truly want. In this course youll learn the essential elements of user personas and the business information to be gained from them. Youll also learn how to build a user persona which data to include in a persona and the qualities of an effective persona. And you’ll discover what customer-centric design can tell you about your customer and how it will benefit your business.