Digital Marketing Institute

Embracing the Digital Opportunity

Overview/Description:

The growth of mobile devices and social media have dramatically changed how consumers interact online. This has had a profound effect on how businesses market services and products to their customers. The facts about Digital are compelling. People prefer to interact online mobile devices now account for over 50 percent of web page views the current worldwide total number of Internet users is 4.5 billion and social media users worldwide represent 3.2 billion people.
In this course you;ll learn how digital provides opportunities for understanding the customer journey creating sustainable business growth and fostering more highly functioning organizations teams and individuals. You;ll also learn how organizations can benefit from applying digital technologies and practices to their marketing plans and strategies.
This course was developed in partnership with the Digital Marketing Institute. (www.digitalmarketinginstitute.com)
For those who are interested in pursuing a certification please contact the Digital Marketing Institute directly via this website: https://digitalmarketinginstitute.com/lp/skillsoft

Course Number:

bs_amk06_a01_enus

Building a Digital Market via Websites and Email

Overview/Description:

According to recent research over 90% of business-to-business customers carry out online research before they make a purchase decision. It’s clear that it’s important for every business to have an online presence. Today when customers have a need or a problem to solve the first step is to search for an answer online.In this course you’ll learn about how customers search for solutions to their needs and how businesses can match those searches with the right online presence.You’ll also learn how an online presence can be designed to engage and connect with customers building strong relationships to support your business as well as how you can increase conversion by optimizing your website content for searches.Finally you’ll examine the role of email marketing which continues to provide one of the highest returns on investment of any digital channel by examining the key elements of compelling email communications including how they align to your customer’s journey and how they can help you to achieve your business objectives.
This course was developed in partnership with the Digital Marketing Institute. (www.digitalmarketinginstitute.com)
For those who are interested in pursuing a certification please contact the Digital Marketing Institute directly via this website: https://digitalmarketinginstitute.com/lp/skillsoft

Course Number:

bs_amk06_a02_enus

Social Media and Social Selling

Overview/Description:

More than ever people are using social media. They aren’t just interacting with friends but with businesses as well. Today customers expect businesses to reach them on social media. As a result social media not only gives businesses invaluable customer data it provides an effective way to promote products and services to grow the business as well.
In this course you’ll learn the key features and benefits of social media for businesses and become familiar with its key concepts and terminology essential to understanding the role it can play in engaging with customers providing support advertising and generating business. You’ll also learn about the most popular social media tools and how personal branding and an active community can be a real differentiator for your organization and how it can support your overall business objectives.
This course was developed in partnership with the Digital Marketing Institute. (www.digitalmarketinginstitute.com
For those who are interested in pursuing a certification please contact the Digital Marketing Institute directly via this website: https://digitalmarketinginstitute.com/lp/skillsoft

Course Number:

bs_amk06_a03_enus

Creating Effective Social Customer Service

Overview/Description:

Social media and mobile use are closely linked which means customers are more likely to connect with businesses for customer service when it suits them. Customers prefer social media for contacting businesses because they can multi-task while waiting for a response. This gives customers more control over the communication channel so businesses must have a plan to manage expectations and engage with customers on their terms and in the social media platforms they frequent.
In this course you’ll learn about the importance of using social media for customer service the changes brought about by social customer services and how companies are adapting to this new way of addressing customer issues. You’ll also learn how changes in the behavior and expectations of customers have impacted customer service and become familiar with the advantages of social customer service for businesses gaining an understanding of the importance of other digital tools to support your customers.
Finally you’ll explore the challenges of social customer care and the strategic approaches that you can implement to improve customer service.
This course was developed in partnership with the Digital Marketing Institute. (www.digitalmarketinginstitute.com)
For those who are interested in pursuing a certification please contact the Digital Marketing Institute directly via this website: https://digitalmarketinginstitute.com/lp/skillsoft

Course Number:

bs_amk06_a04_enus

Assessing Digital Challenges and Risks

Overview/Description:

With the rise in Digital businesses are challenged to carefully consider how customer and employee data are captured stored and retained. Because data security risks such as data breaches and cyber threats regularly affect organizations businesses do well to plan manage and mitigate against these internal and external risks. Without careful management risks can easily get out of hand especially in a social media environment. This can cause serious damage to a business or its brand.
In this course you’ll learn about the risks that can affect organizations online how without careful management they can grow beyond control and ways to manage and mitigate against them.
You’ll also review the potential impacts of various risks related to Digital such as a data breaches and cyber threats and how proper planning can prevent them. You’ll explore how the rise in social media increases the likelihood that small events can quickly become a global issue for a company and how issues that arise must be treated with care using pre-defined guidelines.
In addition to these risks you’ll examine various business challenges associated with Digital such as lack of digital skills faced by many companies the need for innovation and difficulties related to an organization’s structure. Finally you‘ll review evolving regulations around the use of Digital and how to ensure that your approach is aligned with local market requirements.
This course was developed in partnership with the Digital Marketing Institute. (www.digitalmarketinginstitute.com)
For those who are interested in pursuing a certification please contact the Digital Marketing Institute directly via this website: https://digitalmarketinginstitute.com/lp/skillsoft

Course Number:

bs_amk06_a05_enus

Expanding Your Digital Mindset

Overview/Description:

Digital technology brings the power to transform interactions within business but it’s imperative that organizations are agile enough to respond in an ever-changing digital landscape. Digital also enables easier review of digital metrics. By consistently measuring key metrics and performance indicators Digital helps businesses to learn from each cycle of the process to inform the next iteration.
In this course you’ll learn that a digital mindset means understanding the power of digital technology to transform interactions within the business and you’ll gain a richer set of customer insights by analyzing the way they interact with your organization through your digital assets. This in turn can help you to understand the customer journey and to improve the experience for your customers which further increases engagement and conversion.
You;ll also explore the customer and company benefits of adopting a digital mindset and how an agile approach involves frequent reviews allowing businesses to lower their costs and to increase their market reach more efficiently.
Finally this course shows you how to solve problems differently with Digital and how adopting a digital culture and mindset can add value to your business your organization your department and your own role. In this course
This course was developed in partnership with the Digital Marketing Institute. (www.digitalmarketinginstitute.com)
For those who are interested in pursuing a certification please contact the Digital Marketing Institute directly via this website: https://digitalmarketinginstitute.com/lp/skillsoft

Course Number:

bs_amk06_a06_enus