Technical Product Management: Market Research & Customer Insights

“A technical product manager (TPM) utilizes market research and gathers customer insights leveraging powerful tools methodologies and analytical techniques to drive informed decision-making.

In this course you will explore the importance of understanding your customers. Then you will discover how to identify target markets and create customer personas. From there you will focus on designing market research methodologies and analyzing user behavior data. Next you will learn how to interpret survey results segment customer groups and evaluate competitor products. Finally you will investigate how to summarize customer needs and pAIn points and compile market research reports.”