Product Owner: Product Backlog Management – Defining Product Value

“As a product owner your job is to identify communicate measure and deliver value to the customer with the products that you and the team develop.

In this course you ll learn about the product backlog one of your key tools as a product owner including how you can use it to define maximize and communicate value. Next explore techniques you can use to both model and measure product value and then focus on KotlerÆs product levels. Finally learn about key economic terms and concepts how an effective product value proposition helps you communicate value to your stakeholders and about the relationship between the product backlog and your product goal.

Upon completion you ll be able to recognize best practices and techniques for defining product value as a product owner.”