Technical Product Management: Launch and Go-To-Market Strategies

The technical product manager performs a series of critical tasks to ensure a successful product launch. From strategizing the initial market approach to evaluating post-launch metrics their involvement ensures each step is optimized for maximum impact and alignment with business objectives. In this course you will learn to plan a go-to-market strategy coordinate product launch activities and create marketing collaterals. You will also discover how to engage early adopters and beta testers. Finally you learn to analyze pre-launch metrics implement launch campAIgns monitor launch-day operations measure launch success and adjust strategies post-launch.